Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

How To Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals Creating Success (Book 4)
[Paperback - 2022]
john westwood
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £12.99
Our Price: Rs.4495
Category: Business
Sub-category: Sales & Marketing
Publisher: Kogan Page Uk | ISBN: 9781398605688 | Pages: 192
Shipping Weight: | Dimensions:
Notify

Description

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Planincludes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you ll make fast progress, quickly reach your goals and create lasting success in your career.

About the Author

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Bestsellers in Business

View All
The Lean Startup
[Paperback - 2011]
eric ries
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £14.99
Our Price: Rs.2995
Who Moved My Cheese? An Amazing Way To Deal With Change In Your Work And In Your Life
[Paperback - 1999]
dr spencer johnson
In Stock
List Price: £8.99
Our Price: Rs.1295
Principles: Life And Work
[Hardback - 2017]
ray dalio
In Stock
List Price: £30
Our Price: Rs.7395
Tools Of Titans: The Tactics, Routines And Habits Of Billionaires, Icons And World-Class Performers
[Paperback - 2016]
timothy ferriss
In Stock
List Price: £25
Our Price: Rs.3395
Linchpin: Are You Indispensable? How To Drive Your Career And Create A Remarkable Future
[Paperback - 2018]
seth godin
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2295
Atomic Habits: An Easy And Proven Way To Build Good Habits And Break Bad Ones
[Paperback - 2018]
james clear
In Stock
List Price: £17.99
Our Price: Rs.4045
The Laws Of Human Nature
[Paperback - 2019]
robert greene
In Stock
List Price: $25
Our Price: Rs.3995
The Wealth Of Nations
[Paperback - 2003]
adam smith
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: $9.99
Our Price: Rs.2045
Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything
[Paperback - 2009]
steven d. levitt
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £5.99
Our Price: Rs.1445
Rich Dad Poor Dad
[Paperback - 2017]
robert t. kiyosaki
In Stock
List Price: $8.99
Our Price: Rs.2295
Chip War: The Fight For The World's Most Critical Technology
[Paperback - 2022]
chris miller
On Demand
Availability in 6-8 weeks on receipt of order
List Price: £14.99
Our Price: Rs.4195
The World For Sale: Money, Power And The Traders Who Barter The Earth's Resources
[Paperback - 2022]
javier blas
In Stock
List Price: £10.99
Our Price: Rs.2545